archive general marketing

Buy a gadget = help someone.

It is encouraging to see when big corporations share a bit of they website traffic for a good cause.

archive general

A problem with code ‘crafting’

I love my job, and take my work very seriously, but to start treating what are essentially ones and zeroes as a craft, or a labour of love, is entirely misguided. Our job is more serious than craft, which implies hobby, or pastime. I don’t want my plumber to ‘lovingly hand-craft his U-bends’, I want […]